Artist Information:
Francois Gouws
Johannesburg,
South Africa
Member Since: Nov 2008
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Artist Statement:
I am a South African Pop
Artist. The emblems and images
of popular culture fascinate
me. I enjoy the fact that
these images encompass a wide
array of subjects from
advertisements, industry,
politics and even sport.
Although these images often
seem banal and superficially
beautiful on closer inspection
one will always find that they
address much larger issues of
mankind and what it entails to
be a human being in this New
World.
The celebrity portrait alludes
to our culture’s obsession
with glamour, celebrity and
physical beauty. Beauty and
celebrity have become a
universal world currency –
stronger than the pound or the
dollar. Because of over
exposure to the aesthetised
images of cinema and
television, the younger
generation always respond to a
successful Pop image, since
they understand the underlying
aesthetic (even if only on a
subliminal level).
In my art making process I
felt compelled to use the
techniques and philosophy of
Warhol as of a point of
departure. Even after all this
time Warhol’s work seems
current and it is still
impossible to ignore. Warhol
acutely understood the power
of beauty and celebrity and
add to that his insights into
the workings of modern day
industry ...
Further Information
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Francois Gouws's Free Artist Portfolio
Welcome to Francois Gouws's Portfolio.
I am a South African Pop Artist. The emblems and images of popular culture fascinate me. I enjoy the fact that these images encompass a wide array of subjects from advertisements, industry, politics and even sport. Although these images often seem banal and superficially beautiful on closer inspection one will always find that they address much larger issues of mankind and what it entails to be a human being in this New World.
The celebrity portrait alludes to our culture’s obsession with glamour, celebrity and physical beauty. Beauty and celebrity have become a universal world currency – stronger than the pound or the dollar. Because of over exposure to the aesthetised images of cinema and television, the younger generation always respond to a successful Pop image, since they understand the underlying aesthetic (even if only on a subliminal level).
In my art making process I felt compelled to use the techniques and philosophy of Warhol as of a point of departure. Even after all this time Warhol’s work seems current and it is still impossible to ignore. Warhol acutely understood the power of beauty and celebrity and add to that his insights into the workings of modern day industry ... |
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